In studying our competitors, we noticed that our competitors’ education platforms were outdated and had terrible user experiences. With better knowledge of the competition landscape, we concluded that we could corner the market from a visual and user experience standpoint. We wanted to focus on having content that was not outdated and easy for the audience to digest. We started by creating prototypes with actual content and design to see if our in-house sales, product, and customer success team could use the platform, understand the scope and gather feedback from them. We also broadened our research by looking at non-competitor platforms with educational platforms for inspiration.